AN INVESTIGATION ON THE EFFECT OF LOGISTICS MANAGEMENT IN MARKETING OF AGRICULTURAL PRODUCTS (A STUDY OF DIVERSAY SOLUTION LIMITED)

BACKGROUND OF THE STUDY: Logistics management encompasses the crucial task of efficiently and effectively coordinating the transportation of both raw materials and finished goods from their respective production sites to the ultimate point of purchase. Prior to being utilised in the production process or made available for purchase to the consumer, both the raw materials and the finished items are stored within the confines of the warehouse. In the event of efficient management, there is potential for a decrease in distribution costs. However, it is important to note that such a reduction does not guarantee an elevation in the quality of customer care or an enhancement in consumer utility. According to the scholarly work of Alexander and Franco (2022), logistics management can be described as the strategic implementation of measures aimed at achieving fraction cost reductions, securing higher competitiveness through the additional customer value of goods, and ultimately enhancing profit potential.

Furthermore, the primary objective of this study is to examine the various strategies employed in effectively managing logistics, with the aim of determining their potential impact on the quality of marketing decisions and the overall operational efficiency of a business entity.

The secondary aim of the study is to examine the methods through which enterprises can meet the demands of their customers in terms of service quality and meeting their service expectations.

The objective of this study is to examine the significance of logistics management in the market management of agricultural goods. As part of this research, an assessment will also be conducted on the limitations of logistics management. Several challenges will be examined, encompassing the subsequent aspects:

A comprehensive examination and meticulous evaluation of logistics management in Nigeria's agricultural sector have unveiled the extensive endeavours undertaken by the government to address the issue and elevate the agricultural standards to surpass societal expectations. The endeavours undertaken have manifested in the development of policies by both the civilian administration and the military regime. The study elucidates that the management of logistics in the agricultural sector bears a substantial burden in the marketing of their goods. Please provide a more specific and complete sentence for me to understand and respond to. In the year 2022, a significant event occurred. The research unequivocally demonstrates that the presence of proficient engineers within the logistics industry, who possess the ability to independently identify and address equipment-related issues without external consultation, directly contributes to the timely delivery of both raw materials and finished goods to their respective customer destinations.

Given the proficient execution of work responsibilities by the maintenance department, it becomes imperative to devise strategies for upholding agricultural facilities, thereby enabling the production department to successfully achieve their output goals (Crowder, 2021).

It is imperative that a suitable marketing centre is established to facilitate the convenient sale of their agricultural produce. Due to the presence of a well-established market centre for agricultural products and the easily accessible road network in the area, the logistics management team is able to efficiently handle the situation. In the event that this scenario materialises, the unimpeded movement of both raw materials and finished goods will effectively meet the demand placed upon them, devoid of any untimely interruptions.

In order to prevent the sale of adulterated goods in the market, it is imperative to provide adequate measures for maintaining the desired level of quality for their products. It is imperative to ascertain that the perpetuity of their product's excellence remains unswerving and impervious to any form of deterioration.